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The financial services marketing handbook : tactics and techniques that produce results /

by Ehrlich, Evelyn; Fanelli, Duke.
Publisher: New Jersey : Bloomberg Press, 2004Description: xii;262p. : ill.; 24cm.ISBN: 1576601560 .Subject(s): Customer relations | Financial planners -- marketing | Financial services industry -- United States -- marketing
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Reference HG 181 E38 2004 (Browse shelf) Available

Includes bibliographical references and index

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